1. Come up with a list of 5 radio stations in the Utah area (choose some FM and some AM stations – music and talk). Write a description of each station including format, advertising, and target audience. What makes each station successful?
97.1 – ZHT
This radio station plays the latest hip hop music and new popular music. The target audience is mostly teenagers and those in their mid twenties, or just people who like hip hop music. The advertising that they have is for popular shows in TV, modeling careers are those pursuing a career in the entertainment business, Halloween costumes, haunted houses, and what is going on in the “Hollywood world.” This station is successful because people like to know what is popular and they play the top new hit music and keep people informed on what is “in.”
93.3- K bull 93
They play the hot new country songs and old country classics. The target audience is country music fans from young ages to those who have been listening to country music “forever.” The advertisements are aimed at people interested in Country music concerts, they had cheap auto insurance ads, bull riding contests, and free flat screen giveaways. This station is successful because they reach all country fans by playing the newest country music, and then the old country favorites.
92.5- U 92
This station plays the latest rap, hip hop and R&B. The target audience is mostly teens that like this kind of music. Their ads are talking about the latest concerts, celebrity gossip about the artists that they play on their station, they talk about popular TV shows. They are successful because they are for a specific group of people who like rap, hip hop, and R&B and they play what is new and hip in the rap industry today.
910 AM- Radio Disney
This station plays the latest Disney stars who have come out with new albums and popular young artists such as The Jonas Brothers, Miley Cyrus/Hannah Montana, High School Musical, and Cheetah Girls. It is mostly targeting young “tweens” who watch the Disney channel and are aware of who is who on the Disney channel. They had advertisements for board games, shows in the Disney Channel, the latest Disney Channel Original Movies, shows in the Disney channel and when they are aired. This radio station is successful because they have interactive things such as call in and be a grand prize winner and things like that. They play the latest popular music for young teens and play the music that these kids see on TV everyday.
1230 AM- ESNP Radio
This station keeps live updates on sports games, and sports news to keep sports fans updated if they are unable to watch the game on TV or attend the game. The target audience is sports fans and mostly men. The advertisements were for radio shack, signing up for the ESPN magazine, what time games are being aired and played, sign up to get ESPN on your Ipod, and things aimed at men and sports fans. This station is successful because it gives the target audience exactly what they want; coverage on sports.
2. Radio is described as “the most personal of the media,” why is that? Why do you think music is an important part in radio programming? Why is talk radio so popular?
Radio is said to be the most personal of the media because each radio station is designed for a specific target audience. 93.3 is for country fans, ESPN radio is for sports fans, Radio Disney is for Disney channel fans. Also, listeners can call into radio stations and put their personal opinions on their air and contact radio stations directly. People can call in and interact with the radio DJ one and one.
I think that music is an important part of radio because it is entertainment and allows people to express themselves through music and it allows people to identify and relate to a specific artist and therefore gets people hooked to radio stations because they feel as if they have connected to a singer. I know that for me personally I like to have music while I am driving or while I am doing something in my apartment that does not require a lot of thinking, I like to have music as background entertainment.
Radio talk is popular, because like I said before, people can call in and make the radio a personal conversation with the radio spokesman. It gives people a chance to tell their feelings to those locally, and people listening can relate to the person that has called in. This is a big example of how radio is personalized. Radio talk always makes me think of the movie, Sleepless in Seattle when Tom Hanks calls in and talks about his wife and how the woman all around the world empathize with him and want to help him with his problems.
Monday, October 20, 2008
Chapter 6
Many metropolitan daily newspapers have lost circulation and some have shut down. Why? Any examples? Community newspapers however, especially suburban weeklies, are booming. Why? Any examples?
A reason for the shut down of metropolitan newspapers is because the articles that are being written are not broad enough to meet huge masses of people, yet they are not narrow enough to reach individual groups of people. They can’t meet the needs of every reader that they are aiming to reach with such a wide variety of readers in every area of the US. Community newspapers are good because they are intended for those in local community and they have topics that people in the community are concerned with.
I would personally rather read in the Daily Universe or the Salt Lake Tribune rather than the Wall Street Journal because the more local papers have more to do with my daily life and things that affect me personally.
A reason for the shut down of metropolitan newspapers is because the articles that are being written are not broad enough to meet huge masses of people, yet they are not narrow enough to reach individual groups of people. They can’t meet the needs of every reader that they are aiming to reach with such a wide variety of readers in every area of the US. Community newspapers are good because they are intended for those in local community and they have topics that people in the community are concerned with.
I would personally rather read in the Daily Universe or the Salt Lake Tribune rather than the Wall Street Journal because the more local papers have more to do with my daily life and things that affect me personally.
Wednesday, October 8, 2008
Chapter 5
1. Go to a bookstore (not BYU’s) and look at the different magazines. Select one that appeals to a highly specialized audience (different from one of your own interests). Read through the magazine and based on the magazine’s content (including the advertisements) prepare a description of the magazine’s “typical reader.” Give specific examples to justify your generalization.
I read Sports Illustrated, which is very different from the magazines that I would read in my leisure time. But after reading through the magazine, I came to the conclusion that the “typical reader” is a boy/man who is lives, breathes, and sleeps sports, anywhere from the teenage years all the way to dads and grandpas. In the magazine, the pages have a picture of a specific sports player and then a little commentary telling about that person. The sports vary from golf to football and can appeal to all different kinds of sports fans. The advertisements are things that would appeal to men, such as Protein powder to help with workouts. Shoes that famous athletes wear, both sports shoes and business shoes. There were ads for Under armor showing that athletes wear their brand while working out and it would only make your workout that more intense. They also advertised Men’s cologne using very GQ looking men.
3. What impact will/has the electronic media have/had on the magazine industry?
For me personally, I am a Hollywood junkie so I love magazines like US weekly, In Touch, Life and Style, ect. When I want to see what the magazine is like for the week I get online and get the top stories. It doesn’t give you the whole articles but just a little taste of what is in it so you will buy the hardcover magazine. It also makes it really easy for people to order subscriptions online with a couple clicks of the mouse, as opposed to mailing in the order form, which has a couple tedious steps to it.
But the electronic media can also have a downside because there are some websites that I go to frequently where I can get my Hollywood gossip without having to buy the magazine because the “sleaze” is posted for free.
I read Sports Illustrated, which is very different from the magazines that I would read in my leisure time. But after reading through the magazine, I came to the conclusion that the “typical reader” is a boy/man who is lives, breathes, and sleeps sports, anywhere from the teenage years all the way to dads and grandpas. In the magazine, the pages have a picture of a specific sports player and then a little commentary telling about that person. The sports vary from golf to football and can appeal to all different kinds of sports fans. The advertisements are things that would appeal to men, such as Protein powder to help with workouts. Shoes that famous athletes wear, both sports shoes and business shoes. There were ads for Under armor showing that athletes wear their brand while working out and it would only make your workout that more intense. They also advertised Men’s cologne using very GQ looking men.
3. What impact will/has the electronic media have/had on the magazine industry?
For me personally, I am a Hollywood junkie so I love magazines like US weekly, In Touch, Life and Style, ect. When I want to see what the magazine is like for the week I get online and get the top stories. It doesn’t give you the whole articles but just a little taste of what is in it so you will buy the hardcover magazine. It also makes it really easy for people to order subscriptions online with a couple clicks of the mouse, as opposed to mailing in the order form, which has a couple tedious steps to it.
But the electronic media can also have a downside because there are some websites that I go to frequently where I can get my Hollywood gossip without having to buy the magazine because the “sleaze” is posted for free.
Chapter 4
1. Poll 10 people by posing the question “Read any good books lately?” How many have they read in the past 6 months? What types of books have they read? What does this tell you about your sample and society?
Of the 10 people that I polled I learned that each person read books according to their personal situations in their life. My friend who has a mother who was recently diagnosed with personality and bi-polar disorder is reading books on how to cope with her mother’s illness. My mother who has four daughters that are no longer living at home is reading books on how to deal with being an empty nester. Every single teenage or mid-twenties girl that I polled has read the twighlight series. My sister who has a 3 month old baby is reading books on being a new mother and how to cope with a child who wont sleep through the night. My other sister with a 19 month old who wont eat real food other than breast milk is reading on how to wean a toddler. My other sister who has neither a job nor children is reading entertaining books that are on the popular book lists in order to keep herself entertained. With this sample poll, I learned that people read books according to the issues that are occurring in their lives. I learned that only people with a lot of free time read entertaining books rather than reading a book to learn something. I think that my little sample has a good correlation with society because most people are constantly on the go and don’t have a lot of time to just stop and read a good book. I think that people read and search for things in order to solve problems in their lives.
2. Which would you prefer to use in your college classes, regular textbooks or electronic textbooks? Why? Which would you prefer for your leisure reading? Why?
I would prefer to continue using regular textbooks in my college classes. After looking at my computer screen for a long period of time my eyes are so blurry and I feel like I am beginning to go blind. I can’t imagine reading the amount of reading that I have to do every night on a computer screen. Also, I like to mark up my books by highlighting important things and taking notes as I go. If I were to switch to electronic books I would not be able to do this.
I would also prefer to use regular books for my leisure reading. I like to curl up to a good book and I can’t imagine that I would be too comfortable cuddling up with my laptop to read a good book. Also, the same thing as textbooks, my eyes begin to hurt and go blind when I read on a computer for so long.
Of the 10 people that I polled I learned that each person read books according to their personal situations in their life. My friend who has a mother who was recently diagnosed with personality and bi-polar disorder is reading books on how to cope with her mother’s illness. My mother who has four daughters that are no longer living at home is reading books on how to deal with being an empty nester. Every single teenage or mid-twenties girl that I polled has read the twighlight series. My sister who has a 3 month old baby is reading books on being a new mother and how to cope with a child who wont sleep through the night. My other sister with a 19 month old who wont eat real food other than breast milk is reading on how to wean a toddler. My other sister who has neither a job nor children is reading entertaining books that are on the popular book lists in order to keep herself entertained. With this sample poll, I learned that people read books according to the issues that are occurring in their lives. I learned that only people with a lot of free time read entertaining books rather than reading a book to learn something. I think that my little sample has a good correlation with society because most people are constantly on the go and don’t have a lot of time to just stop and read a good book. I think that people read and search for things in order to solve problems in their lives.
2. Which would you prefer to use in your college classes, regular textbooks or electronic textbooks? Why? Which would you prefer for your leisure reading? Why?
I would prefer to continue using regular textbooks in my college classes. After looking at my computer screen for a long period of time my eyes are so blurry and I feel like I am beginning to go blind. I can’t imagine reading the amount of reading that I have to do every night on a computer screen. Also, I like to mark up my books by highlighting important things and taking notes as I go. If I were to switch to electronic books I would not be able to do this.
I would also prefer to use regular books for my leisure reading. I like to curl up to a good book and I can’t imagine that I would be too comfortable cuddling up with my laptop to read a good book. Also, the same thing as textbooks, my eyes begin to hurt and go blind when I read on a computer for so long.
Chapter 3
1. Do negative stereotypes exist in the media today? Explain, and if yes, give examples. If no, explain why you believe they don’t.
I believe that negative stereotypes do exist in the media today and have had my belief validated just by watching a TV show in the last thirty minutes, flipping through a magazine and listening to my mom talk about her new school down in New Orleans. I was watching “The Office” and they made references to black people being from the ghetto, Fat people were lazy, and women should be sexy and skinny. Each of these stereotypes are things that these type of people have to deal with on a daily basis. When I read a magazine or watch a TV show, I have the overwhelming feeling that I need to weigh 100 pounds, I need to attract men with my sex appeal, and I need to never eat in order for guys to find me attractive. This stereotype of women is not a reality in real life, yet is pushed at women so strong and is so influencing.
2. There is a possibility that people will be immersing themselves in the world of mass media to a point to where they begin to tune out the real world. What might happen if people begin to overly distance themselves from the reality of the outside world? Are there examples of where this has already happened?
I think that this submersion of mass media is slowly becoming more and more common today. As for myself, I have found myself less social at school with my Ipod in my ears and my Iphone in my hand as I am searching things on the internet, looking at my Facebook page, checking my email, and texting 10 people at once, while completely ignoring the thousands of other students around me. My friend recently told me that as long as I had my cell phone and computer I would never need human contact. Although this was a complete exaggeration, I did find some truth to it. It seems that my computer and my phone are my constant “necessities” in order for me to survive my daily life. I believe that if we as society continue to have our media grow and evolve as it has we will continue to lose as much personal contact with people and move towards the means of cell phones, emails, and the internet for a way of communication. My mom has recently started her masters program at the School of Tulane and is learning that the life of a college student is quite the busy one. Before starting school she got the new Iphone and a MAC to accommodate her scholastic needs. She is learning that the quickest way to communicate with her children is to send a quick text or email rather then spending a couple minutes on the phone. The conversation is quick, easy, and done the minute the text is sent.
I believe that negative stereotypes do exist in the media today and have had my belief validated just by watching a TV show in the last thirty minutes, flipping through a magazine and listening to my mom talk about her new school down in New Orleans. I was watching “The Office” and they made references to black people being from the ghetto, Fat people were lazy, and women should be sexy and skinny. Each of these stereotypes are things that these type of people have to deal with on a daily basis. When I read a magazine or watch a TV show, I have the overwhelming feeling that I need to weigh 100 pounds, I need to attract men with my sex appeal, and I need to never eat in order for guys to find me attractive. This stereotype of women is not a reality in real life, yet is pushed at women so strong and is so influencing.
2. There is a possibility that people will be immersing themselves in the world of mass media to a point to where they begin to tune out the real world. What might happen if people begin to overly distance themselves from the reality of the outside world? Are there examples of where this has already happened?
I think that this submersion of mass media is slowly becoming more and more common today. As for myself, I have found myself less social at school with my Ipod in my ears and my Iphone in my hand as I am searching things on the internet, looking at my Facebook page, checking my email, and texting 10 people at once, while completely ignoring the thousands of other students around me. My friend recently told me that as long as I had my cell phone and computer I would never need human contact. Although this was a complete exaggeration, I did find some truth to it. It seems that my computer and my phone are my constant “necessities” in order for me to survive my daily life. I believe that if we as society continue to have our media grow and evolve as it has we will continue to lose as much personal contact with people and move towards the means of cell phones, emails, and the internet for a way of communication. My mom has recently started her masters program at the School of Tulane and is learning that the life of a college student is quite the busy one. Before starting school she got the new Iphone and a MAC to accommodate her scholastic needs. She is learning that the quickest way to communicate with her children is to send a quick text or email rather then spending a couple minutes on the phone. The conversation is quick, easy, and done the minute the text is sent.
Subscribe to:
Posts (Atom)